 | |
| |
Sales Management Information
| |
|
|
|
Book of Lists Marketing for Pressure Washing Companies
The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure washing companies clean almost anything, it behooves them to use the book to selectively target the top companies to do business with. A combination of phone and fax selling works best to secure personal appointments. Below is a rough idea of how our company uses the book of lists for new sales. If you own a pressure washing company you should too. You may wish to copy this article and three-hole punch it for your marketing binder. Think about it and Wash On ! - - - - - - - - - - - - - - - - - - - - BOOK OF LIST INSTRUCTIONS Personal Car Washing - Skip those businesses with less than 25 employees Business Parks, Commercial Buildings, Property Management Companies - Fax to them every quarter Make personal visit every 6 months Contractors - Fax fleet flyers every 4 to 6 months Franchise Headquarters - Stay away from franchise headquarters that are in our industry or are in a service business Day Care Centers, Senior Care/Retirement Living Facilities - Fax every 6 months Boat/Marine Industry - Fax 1 time each year and visit 1 time per year Hotels, Motels - Fax every 6 months Travel Agencies - Skip for 6 months to one year after Sept 2001 attack on America Manufacturing - Call purchasing and facilities departments every 6 months House Washing - Fax every 3 - 4 months Apartment Complexes - Fax in October and February ** Watch for duplicate fax numbers. Some companies own for example 5 hotels, 2 office complexes, 5 restaurants. They only need one fax. Such companies should also get a personal visit. Always call and get permission to fax first and a name to put at the top of the fax so it gets to the right person. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Investing in Your Sales Team While there's no easy answer to this question, there are a few basic points, known as the Training Discrepancy Model, which illustrate key areas that must be targeted for your company's training investment to be 100% effective.First, think of a triangle. How To Use A Powerful Leadership Tool To Step Up Sales Results Good sales people can close, but few "step up" for even more sales from that close. Yet stepping up should be one of the easiest accomplishments in sales - that is if you know how to build the staircase. Generous Donor Refused (how qualified business slipped away) Generous Donor RefusedPicture this. You are a fund development director for a respectable school at a well-known state university. Commodity Sales Prospecting - How to Stand Out From Your Competitors I have received a number of requests for advice from salespeople and sales managers that sell "commodity" products and services. When I refer to commodities, I don't just mean pork bellies or frozen concentrated orange juice. Offer Package Deals To Increase Profits And Sales An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. A Real CRM Strategy or Just Tracking Customers? Exactly what is CRMThe idea itself is nothing new; its roots have been around since trading began. The principle of looking after your customers so that they come back regularly is, after all, merely the basis of good trading. Speed-up Your Sales Cycle This week's article is my response to a question by David Cohen of Bridge-Soft. "Quite a few prospects have told me that business is stagnant at the moment, but they are hopeful towards the 4th quarter. When Its DUH? Time at Trade Show - 3 Little Words Save the Day TIME, MONEY, HASSLE - You can make a sale on one of the Three Little Words, but when you sell on two of the three, you'll have a very loyal client.You've have product training and sales training, you reviewed your company's web site and literature, you understand the demonstrations, and the marketing ideas behind the exhibit design. Effective Sales Territory Management How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your customer base from scratch.If you manage a territory that has existing customers, your first priority should be to introduce yourself to every single one of your customers. A Coachs Handbook For Sales Managers This article may be reprinted in its entirety with express written permission from Nicki Weiss. The reprint must include the section "About the Author". Getting Off The Advertising And Sales Rollercoaster Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Pointless Targets I recall a heated discussion with a sales director some time ago where I proposed that the long-term effect of setting activity targets for salespeople would eventually lead to failure. He vehemently made the point that he had systematically imposed activity targets on his sales force and that the result had been to treble average income per salesperson within 18 months. Outsourcing the Sales Function Small to medium companies that want to increase sales or profits and find it is possible to outsource sales should - do it! At this point most business owners and executives either become overwhelmed with doubt or fear.Here's what we hear: "We can't give up control of sales, that's too risky. 7 Tips for Testing Your Sales and Marketing One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips Sex, Drugs & Rock-n-RollHere's the Scenario.. Business Career, Executive Coaching Article - Perfection vs. Excellence "(Howard) Hughes never learned how to convert his knowledge to practical application. Instead he sought a perfection that assured failure. Keeping Your Sales Team Motivated Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not to do usually solves the problem. SEZ WHO? Tips About Recommendations, Sales Cycles, and Trade Shows Here's the scene. You're at the trade show, having a discrete "Sales Call" conversation with a visitor. We Will Make It Back----- A Fictional Story Based on Fact About Sales Management Success Bill Borders stepped up onto the podium. He had just been introduced as the new Vice President of Sales for Kiechler Building Supplies. How To Have A Successful Retail Sales Event In the 30-plus years I spent working in advertising and marketing, one of the most frequently asked questions I got from retailers was "how can I make sure I have successful sale?" While there are no hard and fast answers to this question, there are some guidelines you can follow to maximize your chances of that sale being successful.First, if your store is in an area with fairly frequent rains (or snows), do not, and I mean, do not have a one-day sale.
|
| home | site map | Group Privacy Policy | Definition of Leadership | Contact Us |
| © Sales Management 2011 |