 | |
| |
Sales Management Information
| |
|
|
|
Franchise Sales; Recruiting of Laid Off Employees
Because of corporate downsizing, many people have been laid-off or voluntarily taken early retirement packages and/or incentives. This happens when times are good due to mergers and acquisitions or when the economy is in the dumps and corporations are working to cut payroll costs. Almost all of these people have absolutely had it with corporate life; they feel burned and unappreciated. They realize that there is no such thing as job security. If a franchiser sales team gets the lead in time, they may still have good credit. If not, these laid off employees will have spent their savings on family crisis type emergencies and day-to-day living expenses. They will have either taken a job for less pay somewhere else out of necessity or be in a line of work totally foreign or unrewarding. Once this happens, they may no longer be in the market for a franchise. These corporate victims may have never even considered owning a small business, but if they have, now is the time their desire would be the strongest. Since they won't know a thing about running a business, they will be very interested in what we have to offer, because we have taken all the guess work out of it. Most franchise companies believe this to be their best market for franchise candidates. They have responsibility, families and don't have a way out. They are usually quite serious and are at the end of their rope. It's either sink or swim from here on out. The bank will take their house and cars if they don't have an income. They can't afford to lose, they have to win. They will dig in deep and give it 110%. Franchise companies need this level of dedication to grow strong. The best thing you can possibly do for a person who has been laid off is give him/her a job. Their self-esteem and self-worth will come back and they will be whole again. No more mid-life crisis for them. They've been to the bottom and like a super ball; they will bounce back. There are some drawbacks to this type of prospective franchisee and a franchisor needs to decide if they can over come these issues in their particular business model. Here are some of the drawbacks: Many Are Out Of Shape Many Have Never Done Any Physical Or Manual Labor Many Are Introverts To The Third Degree Many Are So Desperate That They Will Try Anything Even If They Know It's Not For Them Many Have Defaults, Judgments, Bankruptcies Or Collection Accounts On Their Credit Many Are So Analytical That They Will Sign The Franchise Agreement Based Upon The Numbers Instead Of Their Ability To Sell, Manage And Operate A Franchise There are lots of good reasons why they should become franchisees however and why a franchising company should look to laid off employees as potential candidates to become franchise team members: They Will Completely Understand Our Computer System They Will Follow Our Manual/Model To The Ninth Degree They Have Always Followed Systems Management They Have A Knack For Perfection They Don't Have A Strong Ego To Satisfy They Are Used To Stress And Work Better When The Pressure Is Removed They Are Used To Everything In Moderation, Which Is Great As Long As They Don't Over Do It They Are Smart, Fast Learners And Will Read All Manuals They Can Achieve Greatness As A Franchisee (With Our Proper Guidance) So where some of these are major drawbacks, many are absolute advantages. Any franchise company who truly wishes to expand their numbers needs to look a the large corporation laid off employees lists. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
8 Procedures to Take Control of Sales and Marketing The Cash to Cash CyclePart Three of SeriesWe're sprinting toward that million dollar mark.. Franchise Sales; Recruiting of Laid Off Employees Because of corporate downsizing, many people have been laid-off or voluntarily taken early retirement packages and/or incentives. This happens when times are good due to mergers and acquisitions or when the economy is in the dumps and corporations are working to cut payroll costs. Speed-up Your Sales Cycle This week's article is my response to a question by David Cohen of Bridge-Soft. "Quite a few prospects have told me that business is stagnant at the moment, but they are hopeful towards the 4th quarter. Never Trust a Silent Customer Imagine you run a pizza parlour. You have all these neighbourhood families that pop in at least once a week for some pizza, garlic bread and Coke. All Small Businesses Need to Gather Community Intel How well do you know your community? As business owners it is essential that we know our communities intimately. Have you ever made the effort to learn more about your town; Do you even know where to look. Baditude! As a group of sales trainees took a break from our workshop on selling, the distress they were feeling, was clearly manifest in their intense discussions. It was obvious from their unrestrained conversations that the software being installed to track their sales performance was the reason for their anxiety. The Spirit Of Change A Highly Conscious Approach To Business Management.For more on this topic please link to Innerwealth Web SiteFor many years I have worked with people who are keen to work effectively as possible. Stop Drowning: Nine Strategies For Managing Your Priorities I just got off the phone with Susan. She is a well-meaning, big-hearted, caring, effective and creative sales manager. How Your 60-Second Elevator Script Can Transform Your Staff, Your Sales, & Your Business When attending a Chamber of Commerce breakfast networking get-together, I'm always perplexed by the lack of thought and preparation many business owners display when giving a 60-secondoverview of their business. These people have spent enormous amounts of time, money, and energy on their businesses. Increase Your Sales Accept Credit Cards, Part 2 In part two we will discuss overcoming objections, which credit cards to accept and using the check paying option. If your business is home-based or has been in operation for less than two years, you're likely to face objections from the bank. Increasing Sales by Using Coupons - Will it Help Your Business? Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association's (PMA) "Coupon Council" shows that 3. The Effective Executive What does it mean to be an "effective executive"? Well very simply it means achieving the goals you set out to achieve in an efficient, creative and effortless manner. Some of the benefits that ensue from this self efficacy are: feelings of self confidence, self esteem, self worth, a sense of personal empowerment, feeling invigorated and passionate about everything you choose to do, a sense of resilience, more energy, personal emotional and physical health and for some a great sense of purpose. Poor Performance - Fix it by Coaching Coaching is about finding out the cause of poor performanceor behaviour and discussing with the team member how to putit right.The team member might respond immediately to coaching andimprove the situation. Train a Winning Sales Team: Rounding Third and Heading for Home Although I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what we, as trainers, are called upon to do every day: demonstrate success, inspire success and cultivate success. Online Sales: Secret To Increase Your Sales By Bundling Your Products Microsoft has used this online sales secret to become a giant, and the greatest software company in the world.How about you?What are you waiting for?The secret is bundling your products. Back-to-School List - 10 Tips for Trade Shows There's a new year beginning now - the school year. Whether you have children attending for the first time or finishing university, it's always hectic to get into the back-to-school routine. We Will Make It Back----- A Fictional Story Based on Fact About Sales Management Success Bill Borders stepped up onto the podium. He had just been introduced as the new Vice President of Sales for Kiechler Building Supplies. Hire A Six, To Consistently Produce Sales Success For many years as a sales manager, I would only hire the stereotypical sales representative. You know the type-on a human relations continuum or scale of zero to ten, with the ten representing a candidate who is totally gregarious and outgoing and the zero, someone who is introverted with few people skills, I'd always recruit the ten. Snowflakes Improve Holiday Sales Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes are the perfect touch. They lend an aura of a mystical winter wonderland to any room, house or office decor. Management by Osmosis Sales managers are an interesting breed, effective sales managers are a rare breed. Managing a sales team is entirely different than managing other groups; their role requires them to have not only above average management skills, but also above average ability to manage the overall sales process.
|
| home | site map | Group Privacy Policy | Definition of Leadership | Contact Us |
| © Sales Management 2011 |