 | |
| |
Sales Management Information
| |
|
|
|
Increasing Sales by Using Coupons - Will it Help Your Business?
Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association's (PMA) "Coupon Council" shows that 3.8 Billion coupons were redeemed in 2003. Consumers saved over 3 billion dollars. 79% of American's used coupons last year. There are many Coupon Franchises out there with quite a track record. Here are a few of them: Val-Pac; http://www.valpak.com/info/franchise/franchise_faqs_content.jsp. United Coupon Corp. United Marketing Solutions. Adventures In Advertising. Coupon Tabloid, INC. Consumer Network of America. Coupon-Cash Saver. Effective Mailers. Money Mailer. Welcome Host of America. What do all these services have in common? Well, for retailers and service providers they are quite effective at getting people into your franchise to try you out. That means new customers. There are a few things to remember, first; keep the message simple, less clutter is better. Second; Specific Dollar Amounts are more favored by consumers and tend to grab and keep their attention better and are more effective. Third; coupons are great but if you say special savings or special offer, do not keep running the same ad. Forth; You want customers to fall in love with your product and/or service, not the discounts. We have often watched the miss-treatment of those customers coming in with coupons to those without, since the store owners feel they make more money on the ones who do not have discounts, but this misses the point of getting new customers. Also always remember a current customer is 4 times more likely to buy from you again than a first time buyer of your wares. Coupons are such an interesting free market innovation. One of the earliest examples of coupons in the US was with Asa Chandler, who bought the Coca Cola secret recipe; He offered free soda drinks using coupons in 1894. By 1895 everyone was copying this idea in various industries, another early adopter was C.W. Post who offered a 1 cent coupon for Grape Nuts Cereal. Hey back then a penny was a big deal. Another tip in coupons is to put lots of disclaimers all over the coupon so the FTC or some consumer watch group headed by an attorney does not try to figure out a way to hit you with a class action lawsuit, paying millions of people 35 cents, which costs more to mail them out than the amount in the check, while the attorney clears many millions of dollars at your expense. Franchisors who wish to help consumers save money and promote their businesses so they can expand, pay more taxes into the system, provide more jobs and further the economic expansion, will have to pay to play. No we do not mean the costs of the coupons, those are relatively inexpensive. You will have to hire attorneys to protect you from attorneys. Think of it more like the Mafia charging you for protection. Of course all this hurts the consumers in the end. Since it causes higher costs in the market to all Americans and prevents competition in the market place, but we will pretend that this is okay in a free market in the Greatest Nation on Earth. We will pretend that this unbelievable extortion is helping consumers. We will pretend that the loss of economic output, jobs, tax base to governments is fully acceptable and that attorneys are knowledgeable, ethical and without every single one of them the entire country would instantly turn to anarchy? After all Einstein always said a good imagination is favored over good education. So pretend with me will you? Regarding the argument that all those disclaimers clutter the coupons and make them less effective; well, yes that is true, but we had to destroy the coupons to protect the consumer. If this does not work we may have to destroy all the businesses to protect the consumer? Hey, what if an attorney actually produced something for society? Yah, wow, isn't that a great challenge for your imagination, let's also Pretend that too? I wonder if we are protecting the dumbest Jerry Spinger Future Guest Star or the Jeff Foxworthy; "Here's Your Sign Candidates? Oh well, The Darwin Awards are only second to the events described on: http://www.overlawyered.com Coupons work, they bring people into your franchised outlet, so you should consider coupons as a way to increase sales and help you business grow. So we recommend mailer coupons, try it a few times see the new customers it brings in and then work really hard to keep them while you go get some more. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Overcoming Sales Objections for Small Business Networks Do you need help overcoming sales objections? Do you sell computer networks, or other IT-related products and services to small businesses? This article provides tips and hints so you can be overcoming the most common sales objections heard when selling networks to small business prospects, customers, and clients.The problem generally begins when you start talking about a network upgrade. Stop Drowning: Nine Strategies For Managing Your Priorities I just got off the phone with Susan. She is a well-meaning, big-hearted, caring, effective and creative sales manager. Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips Sex, Drugs & Rock-n-RollHere's the Scenario.. Sales Forecasting For New Businesses Sales forecasting is the process of organizing and analysing information in a way that makes it possible to estimate what your sales will be. This Micro Module outlines some simple methods of forecasting sales using easy to find data. Online Sales: Secret To Increase Your Sales By Bundling Your Products Microsoft has used this online sales secret to become a giant, and the greatest software company in the world.How about you?What are you waiting for?The secret is bundling your products. Finding A Sales Force That Pays For Itself The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that causes the employing company to expand through increasing sales. Do You Know How to Fire Up Your Sales Staff (When Money Isnt Everything)? Money is the only thing that motivates a salesperson, right? Well, maybe it is time to give your sales staff a little more credit.If you are like most sales managers, you were probably promoted to your current position because you were a great salesperson. Sales Plan? Whats a Sales Plan? In the past, if you said the word "plan" to me, I would bolt and run. I'm the "creative type," a former ballet dancer and choreographer-I'm terrible with details. Why Performance-Based Recruiting Produces Top Sales Performers Many recruiting ads and job descriptions include "knockout factors" that can actually screen out qualified sales candidates. One example is a requirement that candidates have an undergraduate degree, a graduate degree, or a degree in a specialized field of study such as Engineering. Retail Operations - Effective Branch Manager Support and Guidance Performance and behaviour management is by far the most difficult aspect of any manager's job and the reluctance to 'grasp the nettle' when performance or behaviour issues emerge is certainly a concern in many organisations. But at the end of the day that is what managers are paid to do and not doing so will certainly affect service, team morale, sales and ultimately the bottom line. Change in Sales Organizations Starts with Me Question: What do the following have in common?- I spend a lot of time spinning my wheels and not getting very much done.- I am continually frustrated with the performance of my sales team. How to Increase The Sales Of Promotional Products I have searched for a new way to increase the sales of my promotional products. A good way is to start an affiliate-program with a commision for every customer who buy an product and who came to your page from a webpage of one of your affiliate-partners. Leadership - How To Turn The Vision Into A Reality Be clear about where you are now. Audit your strengths and areas for developmentWhere do you want to be?What needs to be done to eliminate the gap between your dream and the reality?Prioritize - Look for quick wins, consider those things which will have maximum long term impact. Increase Your Sales Accept Credit Cards, Part 2 In part two we will discuss overcoming objections, which credit cards to accept and using the check paying option. If your business is home-based or has been in operation for less than two years, you're likely to face objections from the bank. Is Your Sales Trust Factor High Enough to Win Against the Competition? How high is your sales trust factor?Is it higher than the sales trust factor of your competition?It should be, if you want to increase your success in sales.Your trust factor represents the level of trust that buyers have in you as a seller. How to Sharpen Your Sales Message with Do-it-Yourself Focus Groups - Small Business Power Tools You've probably heard of focus groups. It's a tool that the big guys use to quickly test a new product or service or to get fast feedback from potential customers. Book of Lists Marketing for Pressure Washing Companies The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. The ACCOUNTABILITY Challenge for Today's Business Management In today's 24/7 driven business word, accountability is becoming a more critical issue for every business owner, manager, executive and salesperson. The challenge is to realize that accountability is just not a single issue, but an issue with many supporting elements. 14 Top Lead Generation Tactics According to former Harvard Business School professor David Maister, typical marketing practices are not only inapplicable for professional service firms, but they may be dangerously wrong.Often professional service firm principals tell me they are frustrated with the quality of their marketing materials, they are concerned with their firm's low profile or they feel pressure because their efforts are not generating enough new client leads. How to Keep Projects From Spinning Out Of Control Are you involved in projects that seem to go nowhere in a hurry?Change usually happens in an organization through projects, which can take many forms, and may not always be called projects. The easiest to recognize is the traditional type, with a beginning, middle and end, such as the launch of a new product or the implementation of a system.
|
| home | site map | Group Privacy Policy | Definition of Leadership | Contact Us |
| © Sales Management 2011 |